When Facts are Not Enough! A special session with Heidi Larson, author of How Vaccine Rumors Start

October 12, 2023
7:00 am GMT-0400 - 8:00 am GMT-0400


Thursday October 12 @ 7:00 AM EST; 12:00 PM UK time

A dialogue with Dr Heidi Larson whose pioneering work to better understand vaccine skepticism around the world has generated insights into how public sentiment can shift over time. And it starts with listening ….

The COVID-19 pandemic has fueled the largest continued backslide in vaccinations in three decades. Why, when there is compelling evidence that vaccines work? “Listening itself is an intervention to understand why, then act”, she says.

But how should journalists act? Join the conversation to find out. This event will be moderated by journalist Stellar Murumba.

About Larson’s work: The Vaccine Confidence Project, has been collecting Vaccine Confidence Index data since 2015. It is a large scale survey spanning 150+ countries to better understand growing vaccine skepticism around the world.. The Vaccine Confidence Project provided supporting data for UNICEF’s seminal study, The State of the World’s Children 2023. For every child, vaccination, which signals a red alert. Vaccines work to eradicate disease, but we need new strategies to ensure people don’t tine out when they hear about vaccination. The Global Listening Project maps and interprets public sentiments in 71 countries about vaccination in order to find ways to prepare people for pandemics and build social cohesion. This Global Media Dialogue is a chance to share insights about how to communicate vaccine science in a way that shows why it matters: helping people make better decisions about their health, informing policy, leaving no-one behind.